Leadership over management 

Fiona Deal Citing it as her biggest achievement in her 30 years at Toyota Fleet Management (TFM), developing people means a lot to NSW/ACT state manager, Fiona Deal.

We’re pleased to introduce you to one of TFM’s longest-standing employees, who has a lot of wisdom to share through her many years in fleet. It’s her wealth of hands-on experience that makes Fiona such a great leader. She knows where dealers are coming from and understands their objectives.

Starting at Toyota Finance as a finance clerk straight out of school, Fiona has come a long way since 1988. In her 30-year career, Fiona has moved through the ranks across seven roles, from finance, to the dealer network, to fleet management. As state manager for NSW/ACT, she’s now responsible for new business, client retention and people management.

We asked Fiona to share her learnings from her career to date.

Given your experience, what are some words of wisdom?
Stay organised. Don’t take feedback too personally. And learn how to be resilient. Resilience is huge for me.

Why do you like working for TFM?

The culture. And I love the company values – we live and breathe Respect for People and Continuous Improvement.

How do you feel you’ve grown in your career?

I’ve learned how to prioritise leadership over management. TFM has provided both formal and on-the-job training to teach me leadership skills. 

When do you feel like you’ve added value?

When I work with my leadership team on strategies that are designed to achieve employee and customer satisfaction.

How do you find your current role?

It’s very autonomous – you get to make a lot of decisions. Managing a team of 27 is a lot different to looking after a team of three. I don’t have time to micro-manage, so I had to take a step back. Once my direct reports are trained, they have the opportunity to run their own teams their way.

What’s been your biggest work achievement?

Developing people, from entry level to senior management. When you engage with your staff they feel invested to give it their all. When you see someone grow, it’s really fulfilling. Inspiring others to succeed is a long-term goal (and joy) of mine. 

Who inspires you and why?

My kids. They keep me grounded and never cease to amaze me. They’re smart, funny, hard-working and resilient. There’s that word again…

 Interested in joining the Toyota Fleet Management team?    Enquire Now 


Toyota Fleet Management is a division of Toyota Finance Australia Limited ABN 48 002 435 181, AFSL and Australian Credit Licence 392536. A member of the Toyota Group of Companies. 


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