Why customers are better off as partners

Emma Quick

TFM’s Rory Torbet is passionate about building and maintaining relationships, developing them into long-term partnerships. But how does he do it?

In his role as fleet sales manager, Rory fully embraces TFM’s belief, that to really add value to a customer, you need to be a true partner in fleet. With 30 years in the business he’s honed his skills, treating his customers to the very best support.

He states, “I love that customers can hold us accountable for what we do. It means we are truly partners.”

For Rory, it’s not about cars or winning business. It’s about providing a competitive edge that’s sustainable for his customers.

So we’ve ascertained that Rory is dedicated to his fleet customers. To find out what else drives him, we got to know him a little better.

Do you have any words of wisdom?

Focus on the people, not the products. You need to know your customer and make sure what you do fits in with their objectives.

Why do you like working at TFM?

Pure and simple – trust and transparency.

How do you feel you’ve grown?

The older I get, the more I’m focused on what matters for the customer. A holistic understanding of the business and its process helps me serve them better.

What does leadership mean to you?

Understanding the development needs of people, and getting them on the right path to achieve their goals.

Where do you see yourself in five years?

I’m passionate about employee development, so something in that area. Ideally with Toyota – it’s a fantastic company to work for.

What motivates you each day?

Being happy. Honesty and happiness are the most important values to me.

Tell us something about yourself that nobody knows

I read a lot – mostly detective crime novels.

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* The testimonial, statement and opinion presented here are applicable to the individual noted. The testimonials are voluntarily provided and are not paid, nor were they provided with free products, services or any benefits in exchange for said statements. The testimonials are representative of the individual’s experience but the exact results and experience will be unique to each customer.

Toyota Fleet Management is a division of Toyota Finance Australia Limited ABN 48 002 435 181, AFSL and Australian Credit Licence 392536


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